Category: Uncategorized
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(or: why there is always coffee beside the strategy) There are many official ways to introduce yourself in the arts.Degrees.Titles.Boards served.Years of experience that slowly start to sound like math. All of that is true for me.And also not the most important part. I work in arts marketing and strategy because I believe creative work…
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Art vs. Marketing Is a Myth
Somewhere along the way, marketing got framed as the enemy of art. Marketing is “selling out.” Marketing is “watering it down.” Marketing is what you do after the real work is finished. These ideas are deeply embedded in arts culture. They’re often learned early, reinforced quietly, and rarely questioned. And while they’re understandable, they’re…
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Your Board Is Not the Enemy
But they are not your marketing team either. Let’s clear something up right away:Most board members want the organization to succeed. They just don’t always understand how marketing actually works, especially in the arts. This is not a moral failing. It’s a role confusion problem. Why boards fixate on marketing Marketing is visible.Marketing feels actionable.Marketing…
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Why Arts Marketing Feels Harder Than It Should
And Why That’s Not Your Fault There’s a special kind of exhaustion that comes from hearing, “Marketing is marketing. Just apply best practices.”This sentence is usually spoken by someone who has never tried to sell a contemporary dance piece on a Tuesday night in February. Yes, marketing principles are transferable.No, the context is not. Arts…
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Selling the Unknowable
Why Arts Experiences Are Difficult To Market A thoughtful look at how arts organizations can reduce uncertainty and communicate value before the experience. Many arts experiences are what economists call experience or credence goods — where the value isn’t fully known until after the moment itself. Selling the Unknowable, a piece from ArtsManaged Field Notes,…