About Sue
Hi — I’m Sue Edworthy, an arts marketing consultant and educator. I’ve spent my career helping creative organizations and independent artists make practical, defensible decisions — especially when resources are limited and the stakes feel high.
Marketing Made Practical exists because so much marketing advice ignores reality. These tools are here to offer calm structure, clear language, and a way forward that fits your actual capacity.
More On Why I Created These Kits
Marketing Made Practical exists because too much arts marketing advice ignores context, capacity, and reality.
I’ve sat in boardrooms where marketing was treated like a lever that could fix everything — without resources, time, or clarity. I’ve watched artists and small teams overpromise in grants because they didn’t have better language. And I’ve seen smart, capable people burn out trying to follow systems that were never built for how art actually works.
I’ve also seen how much of the planning and marketing support in this sector assumes access — to boards, consultants, facilitation budgets, or multi-year grants. Many artists and small organizations don’t have those things. They’re working independently, between funding cycles, or without formal governance — and they still need to make good decisions.
These tools are designed to do one thing well: replace guesswork with clarity.
They offer credible structure, shared language, and decision-making support without requiring a large budget or institutional infrastructure. They help you make choices you can explain, defend, and live with — whether you’re talking to a funder, a board, or just trying to move your own work forward.
They are not about being louder, slicker, or more strategic than your capacity allows. They are about aligning ambition with reality — and giving people a practical way forward, even when resources are limited.
The best way to reach me is by email:
I read every message, and I’ll respond as soon as I can.
A quick note on downloads
All kits are delivered as instant digital downloads after purchase.
If anything doesn’t arrive properly, email me and I’ll make sure you get what you need.
Looking for the right starting point?
If you’re not sure which kit fits, the simplest guide is:
- Micro-Grant Ready™ — if you have a grant deadline coming up
- Audience + Marketing Plan Kit — if you need a clear, realistic marketing plan
- Strategic Planning-in-a-Box — if your board or team needs alignment
- The Clarity Bundle — if you want the full integrated toolkit (best value)