Tag: low-pressure marketing
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Why Arts Marketing Feels Harder Than It Should
And Why That’s Not Your Fault There’s a special kind of exhaustion that comes from hearing, “Marketing is marketing. Just apply best practices.”This sentence is usually spoken by someone who has never tried to sell a contemporary dance piece on a Tuesday night in February. Yes, marketing principles are transferable.No, the context is not. Arts…
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Selling the Unknowable
Why Arts Experiences Are Difficult To Market A thoughtful look at how arts organizations can reduce uncertainty and communicate value before the experience. Many arts experiences are what economists call experience or credence goods — where the value isn’t fully known until after the moment itself. Selling the Unknowable, a piece from ArtsManaged Field Notes,…
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5 Painfully Common Digital Marketing Mistakes
Digital marketing for creatives gets wildly overcomplicated for no good reason. Digital strategies are not about chasing trends or pleasing algorithms.They’re about using the internet on purpose. Here’s how to do that. 1. Use Digital to Show Process, Not Just the Polished Finish The final piece is great.The making of it is often more interesting.…