Tag: arts marketing
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5 Ways to Market Your Creativity
Marketing your creativity doesn’t mean becoming louder, slicker, or more “brand-y.”It means being clear, human, and intentional. Here are five ways to do exactly that. 1. Start With What You’re Actually Making (Not the Platform) Before you worry about Instagram, newsletters, or whatever platform just launched yesterday, answer this: What are you inviting people into?…
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10 Marketing Challenges That Make Artists Hate Marketing
(aka: yes, it’s hard — and no, it’s not just you) Marketing in arts and culture is not hard because cultural workers aren’t smart or creative.It’s hard because the system is… let’s say aspirational. Here are the top 10 challenges I see over and over again. 1. Tiny Budgets with Big Expectations You’re expected to…