Category: Category 3
-
10 Marketing Challenges That Make Artists Hate Marketing
(aka: yes, it’s hard — and no, it’s not just you) Marketing in arts and culture is not hard because cultural workers aren’t smart or creative.It’s hard because the system is… let’s say aspirational. Here are the top 10 challenges I see over and over again. 1. Tiny Budgets with Big Expectations You’re expected to…
-
Branding Your Art Part 2
(aka: how to stop reinventing yourself every time you post) If Part 1 was about clarity, this part is about consistency without boredom. Once you know what the work is, who it’s for, and what runs through it — branding gets a lot easier. Now we translate meaning into choices. Step 5: Choose 3 Brand…